Storytelling is a very powerful way to spread your message - hence the hype about storytelling in business and politics. That's how it reads, for example:
"The most successful companies in the world have profound stories behind them (often deeply tied to their founders) that instill a sense of bigger purpose and meaning into what they do. For example, Apple, Tesla and Google are so much more than companies - they are legacy brands created by visionaries who aspire(d) to change the world."
Most of these "profound stories", however, belong to the field of hagiographic edification literature for executives. They are post-hoc rationalizations in which the interplay of talent and (happy) coincidences is subsequently interpreted as the work of an entrepreneur led by visionary foresight. But where do stories get this power from?
