Showing posts with label social exchange theory. Show all posts
Showing posts with label social exchange theory. Show all posts

Sunday, 10 March 2013

The sources of sense of virtual communitiy: Identity, support and norms

McMillan & Chavis (1986) defined sense of community [SOC] - in the context of face-to-face communities - as a feeling that members have of belonging, a feeling that members matter to
one another and to the group, and a shared faith that members’ needs will be met through
their commitment to be together. Sense of community has four elements:

Monday, 31 December 2012

Why People Hang Out Online in Virtual Communities - Information Exchange, Support and Socializing

In this exploratory study, Ridings and Gefen (2004) investigate the reasons why people participate in virtual communities (here: bulletin boards). The term “virtual community” is definded as “groups of people with common interests and practices that communicate regularly and for some duration in an organized way over the Internet through a common location or mechanism.” A community member is anyone who participates in a community by either posting or reading messages regardless of frequency.