Social Presence, Social Identity and Participation in Online Communities

In an empirical study from 2006, Shen et al. [1] combined two important concepts - social presence and social identity - in order to investigate their effect on community participation. The structural model revealed that social presence is a decisive factor in creating social identity and that the influence of social presence and social identity on participation is bigger than the fulfillment of information needs (one of the primary reasons why people join a community).

Gamification – What is the benefit for community management?

Gamification is a very young and hot debating topic. The term was not existent before 2010 [1], a fact that might explain that there are so few empirical studies on this subject. Furthermore, the available studies show mixed results [2]. Apparently, the effectiveness of gamification depends on a whole set of interrelated factors (community topic, community type, community size, cultural factors, members' motives and appraisals, the design of the reward system itself etc.). This multitude of determinants makes it difficult to decide whether gamifying one’s own community site may be such a good idea after all.

Sense of community in virtual communities

Sense of community (SOC) is a concept in community psychology with far ranging implications for the management of face-to-face communities. It is applied to geographical communities (i.e. neighbourhoods, blocks, colleges) as well as to relational communities of interest where members are brought together primarily by social interaction and not by territorial demarcation. If you google for instance „developing sense of community“ you will see that SOC is a desirable thing because individuals and institutions devote a lot of energy to its creation. So, can this concept be made operational for the management of virtual communities?

Why Knowing Your Community Type is Important

Should you ban off-topic discussions in your community? Is it always a good idea to promote growth? Does a large number of anonymous members threaten your community? Three different questions it seems—but the answers have one thing in common: the way the member is attached to the community. Two basic types of communities can be distinguished: members may be attached primarily either to the community as a whole, or to other members. This has some interesting implications (continue reading on The Community Manager).

The effect of community type on member attachment, motivation and participation

Should community management ban off-topic discussions? Is it always a good idea to promote growth? Does a large number of anonymous members threaten the community?Although it isn't obvious at first glance, the three questions have some sort of common denominator: the kind of attachment the member feels for the community.

The sources of sense of virtual communitiy: Identity, support and norms

McMillan & Chavis (1986) defined sense of community [SOC] - in the context of face-to-face communities - as a feeling that members have of belonging, a feeling that members matter to
one another and to the group, and a shared faith that members’ needs will be met through
their commitment to be together. Sense of community has four elements:

From lurking to posting - a community participation framework

Are lurkers beneficial or detrimental to a community? Does it make sense to try to convert lurkers into participants or is it just a waste of time and of ressources that would be better allocated e.g. in taking care of new members? Opinions are divided and like in so many cases the answer to both questions is: It depends. Interventions targeted at delurking aren't outright useless. But it seems, that much can already be achieved by setting the right framework for participation.