Dienstag, 5. Februar 2013

Can Community Management Influence Lurking Behavior?

Most online communities have lurkers. Lurkers are users on the fringe of a community—they observe what happens, but don’t interact, post, or contribute. Most CMs have likely wondered how they can turn lurkers into regular contributors. There’s some academic research that dives into this topic. (continue reading on: The Community Manager)

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